The beginning of social innovation, or anything social for that matter is contact. Contact is encounter. We usually see each other first, we often speak, and sometimes touch.
Nevertheless, when these contacts occur, I encourage you to listen. When we listen, we are giving the gift of attention to the speaker. This is profoundly simple, yet potentially transformative. We all know what it feels like to be “heard.” When someone truly devotes attention to our words, ideas, notions, etc. we, the speaker wants to share more. To tell and tell and tell. What happens in this process is an opening – an opening to the inner world of the speaker. From that inner world comes the new: innovation.
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